Carl Roehling is responsible for the strategic direction and marketing of SmithGroup.  In his many years with the firm, he's served as principal for numerous notable SmithGroup projects, including Chrysler World Headquarters, Detroit Tigers' Comerica Park and most recently, the Visteon Corporation Headquarters known as "Visteon Village". Carl is respected as an innovator who strives to create and integrate new, more effective processes.

A longtime leader with the AIA, Carl has served as president of both the Detroit and Michigan chapters, and was honored with the prestigious Gold Medal Award from AIA Michigan. In his spare time, Carl can be found sailing, golfing, skiing, competing in triathlons, and as a proud alumnus cheering on The University of Michigan football team.