The rental landscape across the nation continues to push further into a luxury and amenity-focused territory that was previously only seen in condo and hotel projects. As the apartment market grows more competitive, newer developments need to speak directly to their audience by offering all the latest perks that drive new leases.
Housing near universities has also changed—no longer are students relegated to cramped dormitories and substandard amenities. Today’s students are just as likely to desire convenience and luxury as working professionals; developers and architects are adapting to meet these evolving requirements.
Acting as a catalyst for new development in downtown Tempe, the new mixed use tower provides luxury rental apartments paired with retail and public amenities such as a rooftop deck and on what was previously a surface parking lot spanning a city block.