East Carolina University Comprehensive Campus Master Plan

ECU Comprehensive Campus Master Plan
ECU Comprehensive Campus Master Plan
ECU SmithGroup

In response to unprecedented growth, East Carolina University (ECU) has developed the most comprehensive master plan in its history. SmithGroup led a multi-firm process that started with an extensive strategic review of ECU's academic plan, strategic plan, and every existing campus sub-plan and study. This unique approach brought all of ECU's goals, strategies and supporting assumptions into complete alignment.


East Carolina University


Greenville, North Carolina


Building Enclosure Consulting, Campus Planning, Higher Education, Landscape Architecture


6,000,000 SF

With this foundational framework in place, the team provided an assessment of all campus facilities and systems, including space utilization and projections, and market analysis and financial modeling. Scenarios and budgets were set to address all aspects of campus development, including transportation improvements, housing and dining needs, and campus safety and security. Architectural, urban design and landscape guidelines provide aesthetic vision for ECU's long-term, carefully phased growth.

The transparent process engaged students, faculty and community members through extensive outreach. Key goals include strengthening ECU's connections to the city of Greenville, and helping the College of Health and Human Performance rank in the top ten among its peers.